We use a click through rate (CTR) curve to calculate our estimated traffic and estimated opportunity metrics. We have created a model based on various data inputs that we use for our calculation:
| Ranking Postion | Click Through Rate |
|---|---|
| 1 | 30% |
| 2 | 22% |
| 3 | 14% |
| 4 | 10% |
| 5 | 8% |
| 6 | 6% |
| 7 | 4% |
| 8 | 3% |
| 9 | 2% |
| 10 | 2% |
| 11 | 1% |
| 12 | 1% |
| 13 | 1% |
| 14 | 1% |
| 15 | 1% |
| 16 | 1% |
| 17 | 1% |
| 18 | 1% |
| 19 | 1% |
| 20 | 1% |